YOGA REALITY

YOGA REALITY

Yoga Reality.

I have supported Carolyn since Reiko PR, designing double page spreads in various Condé Nast publications. Streamlining copy and managing content creation as well as some admin tasks were normal for the hours I was in the office. Since 2020 Carolyn relocated to Germany and decided to give up PR & Marketing and become a full time Yoga teacher. Her clients as a press relations manager had already been in the Holistic and Ayurveda sector, so this was a natural career change for her. 

We needed a brand for her classes, retreats and website so we decided on Yoga Reality, as her method of teaching tends to lean on a therapeutic practice in which the student garners a greater sense of clarity, through Pranayama techniques (Pranayama is the yogic practice of focusing on breath. In Sanskrit, prana means "vital life force", and yama means to gain control). Meaning that Carolyn’s classes would help one find an improved reality through a deep yoga practice.

We had the website up and running pretty quickly, and the German speaking part of the website not long after. This helped me gain confidence in English-German translations and editing copy in general. We decided on printing flyers (with the above illustration) to drum up some clients for the inception of her classes, at this point she was teaching 2 sessions a week.

A year into running yogareality.de Carolyn has found a home at Studio 85 in Wiesbaden Biebrich, she still runs private sessions for clients who are in need of a more hands on approach or have just started their yoga journey. Above is some content we created for her series of sessions this Easter (2022), I continue to support yogareality.de with email campaigns and other back-end assistance.